MSUM Professor Honored At Addy Awards

Bill Hall receives AAF-ND award for lifetime achievement in advertising, marketing and communications.

Bill Hall, Professor of Mass Communications, was awarded the 2012 Silver Medal award by the American Advertising Federation of North Dakota (AAF-ND) at the Addy Awards on Feb. 22. The Silver Medal recognizes lifelong achievement in the region’s advertising, marketing and communication industries. Recipients are chosen by a committee based on outstanding contributions to advertising, creative excellence, and responsibility in areas of social concern.

Hall began his career at Minnesota State University Moorhead (MSUM) in 1975. He has taught almost every class in his department, including Introduction to Mass Communications, Principles of Advertising and Public Relations, Layout and Typography, Television Production, Visual Communications, Advanced Advertising, Public Information Processes and Media Buying. He was instrumental in instituting the advertising and PR programs at MSUM.

He has been recognized as aiding in the growth of the local advertising community as he initiated many new programs. He established the Ad Club at MSUM the local chapter of Public Relations Student Society of America. He worked with the AAF-ND to establish the Student Achievement Scholarship that is awarded each year by AAF-ND. He was also instrumental in establishing Pro-Am Day in our advertising/public relations community so students can partner with advertising executives in the area for a day of job shadowing. Hall is also responsible for the establishment of the North Force Drum and Bugle Corps, a Boy Scout Explorer project, of which he served as director for many years. He has served as a fund-raiser and campaign consultant on the Board of Directors of the United Way of Cass-Clay and has coordinated successful clothing drives for victims of an earthquake.

MSUM Student Awards

In the student category, MSUM Mass Communications students captured 10 of the 14 awards given. The following students received awards:

Ryan Kartes, Multi-Media Advertising Campaigns, 1 Gold, 2 Silver,
Sophie Haren, Consumer Magazine Campaign, Gold
Sarra Leeman, Photography, 2 Gold
Adam Hansen, Billboard, Silver
Sophie Haren/Adam Hansen, Multi-Media Campaign, Silver
Danielle Krolak, Postcards, Silver
Eric Dallmann, Consumer Magazine Campaign, Silver
Hannah Sargent, Stationery Package, Silver

AAF-ND, one of 210 local American Advertising Federation affiliates, is a nonprofit, professional trade association serving the local advertising, marketing and communications community, including agencies and marketing service firms, advertisers, media, suppliers, and students. For more than 50 years, AAF-ND has strived to enhance advertising, marketing and communications by supporting and recognizing its diverse membership and their contributions to the Red River Valley’s vitality, economy, and culture. For more information, please visit